Destination BC launched Same Day Game Day, a coordinated program that made it easier for visitors to attend FIFA World Cup 26™ matches at BC Place in Vancouver while staying in nearby communities.
The FIFA World Cup 26™ represented an unprecedented opportunity for BC’s tourism and hospitality sector. As one of only two Canadian provinces hosting matches, BC was centre stage for one of the most-watched sporting events in the world, reaching more than five billion viewers globally and expected to drive over one million additional visitors to the province between 2026 and 2030. The event was projected to generate $1 billion in incremental tourism revenue for BC over that period.
Same Day Game Day is one of the ways Destination BC is helping industry and communities prepare to capture that opportunity, ensuring the benefits of increased visitation extend well beyond Vancouver.
Expanding where visitors stayed for FIFA World Cup 26™
With Vancouver as the Host City and a primary international arrival point, Same Day Game Day positioned the city as a gateway to broader travel across BC.
The program highlighted destinations within approximately one to two hours of BC Place, giving visitors flexible options to stay outside Vancouver and travel into the city for match day.
Visitors could stay in communities such as Nanaimo, Victoria, Squamish, the Sunshine Coast, Whistler, Chilliwack, and Bowen Island, then travel to BC Place using coordinated transportation options – including ferries, seaplanes, and ground transportation – returning the same day.
For travellers searching where to stay near Vancouver for FIFA World Cup 26™, the program provided curated options that combine match access with distinctive local experiences.
This approach also supported a more balanced and seamless experience for both visitors and residents. By encouraging travel across nearby communities and providing flexible options for where to stay, Same Day Game Day helped visitors move throughout the region more easily, enhancing the overall experience while supporting vibrant, well-managed host city operations in Vancouver.
See how we inspired visitors to plan easy, same‑day trips to and from BC Place Vancouver.
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