Destination British Columbia (Destination BC) is the industry-led Crown corporation that works collaboratively with partners across the province to coordinate tourism marketing at the international, provincial, regional and local levels, and to support regions, communities and Indigenous people in developing or expanding tourism experiences, businesses and jobs.
In short, we market the Super, Natural British Columbia® brand to the world.
We are multi-national, with in-market representation in the United Kingdom, Germany, Japan, China, Australia, and Mexico. Our winning aspiration drives all our decisions and activities.
Our corporate strategy outlines how we will help BC reach its full potential as a tourism destination, and market the Super, Natural British Columbia® brand to the world.
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