How to Participate

How to Participate: Iconics for Industry

1. Learn about the brands

• Use the Look-up Tool to find which brand you connect with.
• Explore the brand strategies, videos, and more at DestinationBC.ca/Brands

2. Integrate the brands into your marketing

• Explore our Iconic Brand Tools for tourism industry partners and start using the brands today, by visiting BCContentHub.com/by/BrandTools
  Note: users will be asked to sign the license agreement: a one-time step that gives you permission to use the brand tools with confidence and helps ensure the brands are used consistently across markets, protecting their integrity.
  
• Join a workshop or access other free training (such as webinars) to get support on how to activate the brands. Contact your Regional Destination Management Organization (RDMO) for more information.
• Explore available resources on the Learning Centre
  

3. Align around our best guest for BC

• Traveller Segmentation Program: Insights are readily available for domestic and international visitors who stay longer, spend more, are more open to traveling in shoulder seasons, and align with local values. Learn more by visiting TourismDataCollective.ca
• Destination Insights Platform (for CDMOs): Get deeper insights into performance data on things like short-term rental, visitor behaviour, and flights. Contact [email protected] for more information.

4. Partner with us to improve your ROI 

• Tourism Data Hub: Leverage qualified leads from Destination BC’s investments in international marketing for up to 4x improved ROI. Contact [email protected] to learn more.
• BC Content Hub: Access an enterprise-level DAM system for a fraction of the price, and pool your photos and videos alongside DBC’s and other tourism partners. Contact [email protected] to learn more.
• Travel Trade Co-ops: We’re offering buy-in opportunities for 2026 that will pool our investments for greater impact. Contact [email protected] to learn more.
• Visiting Journalist Program: DMOs and tourism businesses in BC are eligible for support through our North America Visiting Journalist Program. Contact [email protected] to learn more.

5. Leverage Destination BC’s global reach 

• Participate in Destination BC’s #TravelTuesday social, web and email initiative, sharing photos and videos from industry across the province across our digital channels. Submit Your #TravelTuesday Content here.
• Shared Content Ecosystem: Submit your content to get amplified on Destination BC’s digital channels. Launching 2026.
  

6. Stay connected

• Connect with your RDMO or ITBC to understand opportunities in your area.
• Connect with Destination BC: Follow us on LinkedIn and subscribe to our newsletter.
• Email [email protected] for a copy of the Marketing Strategy and Annual Plan.