Marketing Strategy

Langley

In March 2026, Destination BC launched the 2026-2028 Global Marketing Strategy

The Marketing Strategy and corresponding 2026 Marketing Plan include the strategic context and focus, marketing business goals, outcomes and measures of success, along with the programs developed to attain those outcomes.

To obtain a copy of the three-year Marketing Strategy and/or 2026 Marketing Plan, contact: [email protected]

Please note, Destination BC is limiting the distribution of the 2026-2028 Global Marketing Strategy and 2026 Marketing Plan to BC tourism businesses and BC destination management organizations due to proprietary information.

We will continue to share regular marketing updates via the Directions newsletter, LinkedIn and YouTube.

 

 

2026-2028 Marketing Strategy

Request the 2026-2028 Marketing Strategy

2026 Annual Marketing Plan

Request the 2026 Annual Marketing Plan

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Tools, resources and contacts to assist you in promoting BC.
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Online, self-service business listings system for tourism industry.

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