Resident Perceptions Research Toolkit

As tourism becomes an increasingly complex industry that impacts many aspects of residents’ lives, having a comprehensive understanding of resident perceptions of these impacts is essential for ensuring engaging and effective destination management.

This free toolkit, available for destination management organizations throughout BC, is designed to equip communities and the tourism industry with a framework that provides a consistent, credible, and robust measure of resident perceptions of tourism. It includes a step-by-step guide to help tourism partners conduct this type of research, including details to consider, how to determine the most suitable resident sentiment sampling methodology, which survey administrative tools to use, how to develop a survey, and recommended data analysis and reporting.