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  • 3. Who Are The Travel Trade?

3. Who Are The Travel Trade?

This is the first in Destination BC’s six-part series, “Working with the Travel Trade”. This video will describe travel trade, the five types of related organizations, and the role they play in the tourism supply chain.

This series of tutorials will help you to determine if working with the travel trade is right for your business or community, or – just as importantly – if it is not a fit. You will learn who the travel trade are, why and how to work with them, and how your local and regional DMO can help.

 

To get the highest value from these tutorials, please watch the videos in sequence.

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Last updated: May, 2024

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Travel Trade & Travel Media

4. Why Work With the Travel Trade?

2nd in the “Working with the Travel Trade series, this video will help you to understand the benefits to your business and customers of selling your tourism product or experience through the travel trade.
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Video ~9 mins
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Travel Trade & Travel Media

5. Get Ready to Work with Travel Trade

3rd in the “Working with the Travel Trade series, this video will help you to understand the three categories of “readiness” and the components required to do business with the travel trade in an international marketplace.
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Video ~13 mins
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Travel Trade & Travel Media

6. Selecting Target Markets

4th in the “Working with the Travel Trade” video series, this video will help you understand how to identify the international markets that align with your product offering, as you consider diversifying your geographic markets.
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