6. Selecting Target Markets
This is the fourth in Destination BC’s six-part video series, “Working with the Travel Trade”. This video will help you learn to identify the international markets that align with your product offering, as you consider diversifying your geographic markets.
This series of tutorials will help you to determine if working with the travel trade is right for your business or community, or – just as importantly – if it is not a fit. You will learn who the travel trade is, why and how to work with them, and how your local and regional DMO can help.
To get the highest value from these tutorials, please watch the videos in sequence.
About This Video
Watching time: ~7 mins
Format: Video
