Selecting Target Markets
This video is part 4 of Destination BC’s six-part Working with the Travel Trade series, which will help you learn to identify the international markets that align with your product offering, as you consider diversifying your geographic markets.
This series of tutorials will help you to determine if working with the travel trade is right for your business or community, or – just as importantly – if it is not a fit. You will learn who the travel trade is, why and how to work with them, and how your local and regional DMO can help.
To get the highest value from these tutorials, it’s recommended to watch the videos in sequence.
About This Video
Watching time: ~7 mins
Format: Video
