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Module 7 – Website Analytics

Website Analytics can help you access a wealth of information about your website’s visitors. In this module you will learn how to set up your Google Analytics (GA) Account and create a GA4 Property.

Learn where to find your data stream and discover the data that is automatically tracked for you. Once you’re all set up, you’ll be able to glean in-depth information about your audience that will help you shape your marketing strategy, including:

  • Who your website visitors are
  • What content they are looking for
  • How they behave when they land on your website

NOTE: Universal Analytics (UA), the longtime baseline analytics service provided by Google, was phased out in 2024 and replaced by Google Analytics 4 (GA4). This module is focused on GA4.

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Last updated: August, 2024

IN THIS MODULE

Back to Foundations

Module 7 – A Guide to Getting Set-Up in Google Analytics and GA4

Learn how to set up Google Analytics and GA4 for the first time.
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Guide
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Module 7 – The Role of Analytics in Measuring and Optimizing Business Success

Uncover tips to help you identify, gather, and analyze data that can help build business success.
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Article ~6 mins
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Module 7 – Setting Up Your New GA4 Property

Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property.
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Guide
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Module 7 – Understanding Data Streams in GA4

Learn about data streams, where they fit in GA4, and how to adjust them to your needs.
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Article
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Additional Learning Resources

Digital & Social Media Marketing

Google Analytics Academy

Get the most out of Google Analytics through free e-learning courses designed by Analytics experts.
Tourism Indicators
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Digital & Social Media Marketing

The Ultimate Google Analytics Glossary

There are so many reports and so much data inside GA4, but what does it all mean? Think of this as your Google Analytics dictionary, a quick reference to the stuff that matters when you're using reports and analyzing performance.
Tourism Indicators
External Link
Learn More
Digital & Social Media Marketing

Using Google Analytics to Understand Your Audience

Recently Updated! Market in meaningful and compelling ways by exploring how GA can help you better understand visitors are.
Article icon
Article ~4 mins
Read Article
Digital & Social Media Marketing

Everything You Need to Know About Google Analytics GA4

This recently updated overview will walk you through all of the critical details you need to be aware of to help you set up or transition seamlessly to Google’s new analytics platform, Google Analytics 4 (GA4).
Article icon
Article ~6 mins
Read Article

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