Destination BC Hosts First Travel Media Familiarization Tour of 2025

Our Travel Media recently returned from hosting their first travel media familiarization tour of 2025, hosted in partnership with Kootenay Rockies Tourism Association. This trip pitched BC’s Kootenay Rockies as a premiere winter destination to travel journalists from around the US, Canada and Australia, and outlets including Condé Nast Traveler, Ski Canada Magazine, Matador Network, TEN Media (Powder Magazine), and more.

BC’s Kootenay Rockies region is home to the POWDER HIGHWAY®, where deep snow, idyllic towns, and some of the most downhome, adventure-packed ski resorts in North America exist. Some of the highlights media guests experienced included:

• Secret, outdoor art galleries and North America’s longest vertical drop in at Revelstoke Mountain Resort.
• Amazing views, and chute skiing and at Kicking Horse Mountain Resort.
• Heli-skiing with CMH Heli-Skiing & Summer Adventures Purcell, celebrating its 60th Anniversary this year as the largest heli-skiing operation in the world.

In addition to plenty of time on the slopes, we also made stops at a frozen waterfall and Kicking Horse Resort’s mountain-top restaurant, Eagle’s Eye, for Canada’s most elevated dining experience.

Destination BC’s Travel Media program cultivates relationships with journalists across the country and around the world works with travel media who specialize in telling travel and lifestyle stories and partners with Destination Marketing Organizations across the province to showcase BC’s tourism stories, build awareness, and encourage travellers to visit BC.

Learn more about our Travel Media programs: https://www.destinationbc.ca/what-we-do/marketing/travel-media/