Tourism Week 2025 Toolkit and Resources

Destination BC, in collaboration with the Tourism Industry Association of British Columbia (TIABC), is pleased to introduce the 2025 BC Tourism Week Toolkit, now available to help industry partners across the province prepare for Tourism Week, taking place April 7–11, 2025.

Tourism Week, led nationally by the Tourism Industry Association of Canada (TIAC), is an annual opportunity to celebrate the people, businesses, and communities that power Canada’s visitor economy. This year’s national theme, Canada: Powered by Tourism, highlights the essential role tourism plays in strengthening communities, creating meaningful employment, and driving sustainable economic growth.

The BC Tourism Week Toolkit has been developed to complement the national campaign while specifically reflecting the priorities, strengths, and contributions of British Columbia’s tourism industry.

What’s Inside the Toolkit

Jointly created by Destination BC and TIABC, the toolkit includes customizable, BC-branded resources designed to help tourism businesses, DMOs, and other partners showcase the positive impacts of tourism in their regions and communities:

• Social Media Assets
  Ready-to-use and customizable graphics, suggested posts, and story templates tailored for X (formerly Twitter), Instagram, Facebook, and LinkedIn.

• Key Messaging
  Aligned with the national Tourism Week narrative, while highlighting BC-specific data and industry priorities.

• BC Tourism Fast Facts
  Insights and statistics showcasing tourism’s role in BC’s economy, communities, and quality of life.

• Activation Ideas
  Practical ideas to engage your community—host an event, light up a landmark green, connect with local media, or share your tourism story online.

Why This Matters

Tourism is a vital part of BC’s economy and identity, supporting more than 16,000 businesses and contributing $22.1 billion in annual revenue. It also helps build vibrant communities, preserves culture, enhances visitor experiences, and creates jobs for British Columbians.

By using the toolkit, industry partners can support the national Tourism Week momentum while authentically sharing BC’s unique tourism story.

Access the Toolkit

Download the 2025 BC Tourism Week Toolkit: https://drive.google.com/drive/folders/1jcS6W2n5TC7GVebKokJ5o-xN5IfuIpnt?usp=drive_link

Additional Resources

Learn more about the National Tourism Week initiative and how to participate alongside tourism partners across Canada: https://tiac-aitc.ca/TIAC_s_Tourism_Week_in_Canada.html