Consider Your Stories

Stories are powerful tools that connect visitors with the uniqueness of your place, people, and experiences. They help differentiate your tourism offering, create emotional connections for visitors, and make experiences more memorable.

This worksheet will guide you through identifying and developing the stories that could provide the foundation for your immersive tourism experiences.

Tool icon About This Tool Reading time: ~ 20 mins Format: Tool Download PDF

Last updated: September, 2025

Experience Development

The Foundations of Experience Development

More and more, people are seeking authentic experiences when they travel - but what exactly does that mean, and how can your business create one? Learn more.
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Article ~5 mins
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Tourism & Business Planning

Resources and Supports Available for Entrepreneurs and Small Businesses

A list of resources, funding opportunities and supports available for BC entrepreneurs and small businesses.
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Article ~10 mins
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Experience Development

4 Principles for Creating an Authentic, Immersive Visitor Experience

Travellers increasingly seek authentic connections with the places they visit. Explore four key principles that will help your tourism business create and deliver authentic, immersive experiences.
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Article ~5 mins
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