New Greenwashing Rules: What Tourism Businesses Need to Know
In May 2024, the Government of Canada passed Bill C-59, a comprehensive budget bill with important implications for businesses—especially those in the tourism sector—promoting their environmental credentials.
Among its many provisions, Bill C-59 introduces key amendments to the Competition Act aimed at curbing greenwashing: the use of unsubstantiated or misleading environmental claims to market products or services.
What This Means for Tourism Businesses
With these changes now in effect, tourism operators across Canada must ensure that any environmental messaging is backed by credible, verifiable evidence or they may face penalties.
Whether you’re:
- A hotel promoting energy-efficient upgrades
- A tour operator highlighting conservation efforts
- A destination marketing organization advertising “eco-friendly” experiences
…these new rules apply to you.
Stay Compliant and Build Trust
Clear, honest communication about sustainability isn’t just a legal requirement—it’s a chance to build trust with travelers who care about the planet.
