Brand Strategy Overview: The Infinite Coast

A one-page overview of The Infinite Coast Brand Strategy including positioning statement, storytelling pillars and brand identity.

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Last updated: September 2025

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BC's Destination Brand Resources

2025 Brand Launch Toolkit: The Infinite Coast

This toolkit provides tourism partners tools and resources to align with our province-wide destination branding efforts, both during the official brand launch beginning September 2025 and beyond.
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BC's Destination Brand Resources

Introducing the Future of Tourism in BC

Destination BC is taking a new approach to marketing by integrating marketing and destination development and we want you to get involved. Watch this video to learn how we are expanding our brand family.
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Information for journalists, editors and broadcasters.

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Tools, resources and contacts to assist you in promoting BC.
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Tourism Business Portal

Online, self-service business listings system for tourism industry.

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