Introducing The Infinite Coast: Industry Video

Watch the brand elements come to life for The Infinite Coast, a new destination brand in the Super Natural British Columbia brand family.

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Last updated: September 2025

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BC's Destination Brand Resources

2025 Brand Launch Toolkit: The Infinite Coast

This toolkit provides tourism partners tools and resources to align with our province-wide destination branding efforts, both during the official brand launch beginning September 2025 and beyond.
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BC's Destination Brand Resources

Brand Strategy Overview: The Infinite Coast

A one-page overview of The Infinite Coast Brand Strategy including positioning statement, storytelling pillars and brand identity.
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BC's Destination Brand Resources

Introducing the Future of Tourism in BC

Destination BC is taking a new approach to marketing by integrating marketing and destination development and we want you to get involved. Watch this video to learn how we are expanding our brand family.
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