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      • Respectful Growth of Indigenous Tourism
      • Our Commitments
      • Truth and Reconciliation
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      • Co-op Marketing
      • Municipal & Regional District Tax Program (MRDT)
      • External Funding Sources
  • Strategic Approach
    • Overview
    • Corporate Strategy
      • Our 2023-2025 Corporate Strategy
      • Engagement and Input
      • Where We Will Focus
      • How We Will Succeed: Our Strategic Levers
      • Summary of Key Strategic Shifts
      • Alignment to Government Strategies
    • Marketing Strategy
    • Invest in Iconics Strategy
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    • Tackling Tariffs
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  • Tourism and Community Development

Tourism and Community Development

Destinations around the world are competing for the attention of global travellers who can bring economic, social, cultural and environmental benefits. What do destinations need to consider to truly stand out and succeed?

Guide icon About This Guide Reading time: ~ 15 mins Format: Guide Download PDF

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BC Tourism Basics

Globally Competitive Destinations

Explore how the tourism industry contributes to the social fabric and economic vitality of British Columbia and the communities within.
Guide icon
Guide ~ 15 mins
Read Guide
Experience Development

4 Principles for Creating an Authentic, Immersive Visitor Experience

Travellers increasingly seek authentic connections with the places they visit. Explore four key principles that will help your tourism business create and deliver authentic, immersive experiences.
Article icon
Article ~5 mins
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Tourism & Business Planning

Resident Perceptions Research Toolkit

This free toolkit is designed to equip communities and the tourism industry with a framework that provides a consistent, credible, and robust measure of resident perceptions of tourism.
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Tool ~25 mins
Learn More

Last updated: December, 2025

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