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  • District Wine Village: Growing a Tourism Hub

District Wine Village: Growing a Tourism Hub

Discover the story behind District Wine Village in Oliver—Canada’s first true wine village.

Founder Matt Kenyon shares his inspiration for creating a collaborative space where small-lot winemakers, a brewery, and a distillery thrive alongside live music, events, and local dining. Nestled in the South Okanagan, this purpose-built destination brings together hospitality, entrepreneurship, and shared infrastructure to support business growth and enhance visitor experiences.
 
In this video, learn how community partnerships, regional vision, and thoughtful planning came together to shape a tourism hub that contributes to local opportunity and a strong regional economy.

Content icon About This Case Study, Video Watching time: ~ 2 mins Format: Case Study, Video
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Tourism & Business Planning

Bull Mountain Cross Country Ski Area & Lodge: Advancing Local Recreation

In this video, Kristi Denby, Volunteer and Coach, Williams Lake Cross Country Ski Club, and Robin Dawes, Past Board Chair, Williams Lake Cross Country Ski Club, share how local passion, volunteer dedication, and tourism funding transformed a modest trailhead into a year-round hub for recreation, culture, and connection.
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Case Study, Video ~ 2 mins Video
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BC Tourism Basics

The Visitor Economy

The visitor economy is a significant and complex system that contributes to the economic wellbeing of communities, regions, and countries. Learn how, by measuring its impact, the tourism industry can identify where to invest, as well as avenues for sustainable growth.
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Guide ~ 15 mins
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BC Tourism Basics

Globally Competitive Destinations

Explore how the tourism industry contributes to the social fabric and economic vitality of British Columbia and the communities within.
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Guide ~ 15 mins
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Last updated: July, 2025

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