Destination BC Launches BC Tourism Basics Learning Resource

Destination BC has launched a new introductory learning guide, BC Tourism Basics, now available through its Learning Centre.

Designed as a Tourism 101-style overview, the resource supports those who are new to the industry, or anyone looking to better understand the landscape, key players, and systems that shape tourism in BC.

BC Tourism Basics offers an accessible foundation on how the visitor economy works and why tourism is such an important contributor to communities across the province.

The guide is organized into four sections:

• BC’s Tourism Ecosystem – Learn about the partners and organizations that work together to strengthen the visitor economy and support vibrant communities.

• The Visitor Economy – Explore tourism’s economic impact and how measuring it helps guide investment and sustainable growth.

• Tourism and Community Development – Discover what destinations must consider to attract global travellers while balancing economic, social, cultural, and environmental benefits.

• Globally Competitive Destinations – Understand how tourism contributes to the social fabric and economic vitality of BC and the communities within it.

BC Tourism Basics reflects Destination BC’s commitment to building shared understanding and supporting a resilient, competitive tourism industry across the province.

The learning resource is now available through Destination BC’s Learning Centre.