Shaping Communities: The Value of Destination Development in BC

Shaping Communities: The Value of Destination Development in BC is a series told through the voices of community leaders, Indigenous partners, tourism professionals, and local champions from across the province. Speakers highlight the foundations of destination development, including strong partnerships, coordinated planning, a shared vision, and collaboration among diverse interest holders. The video shows how strategic investment in tourism supports local economies, attracts investment, improves community infrastructure, and helps draw professionals through recreation assets and amenities. It highlights how destination development through tourism can strengthen relationships and how investing in it is an investment in communities across BC.