How to Participate

How to Participate: Iconics for Industry

1. Learn About the Brands

• Use the Look-up Tool to find which brand you connect with.
• Explore the brand strategies, videos, and more.
  → Visit DestinationBC.ca/Brands 

2. Integrate the Brands into Your Marketing

• Explore our Iconic Brand Tools for tourism industry partners and start using the brands today.
  → Visit BCContentHub.com/by/BrandTools
  → Sign the License Agreement: This one-time step gives you permission to use the brand tools with confidence and helps ensure the brands are used consistently across markets, protecting their integrity.
  
• Join a workshop or access other free training (such as webinars) to get support on how to activate the brands.
  → Contact your RDMO
  → Explore available resources on the Learning Centre
  

3. Align Around our Best Guest for BC

• Traveller Segmentation Program: Insights are readily available for domestic and international visitors who stay longer, spend more, are more open to traveling in shoulder seasons, and align with local values.
  →  Visit TourismDataCollective.ca  
• Destination Insights Platform (for CDMOs): Get deeper insights into performance data on things like short-term rental, visitor behaviour, and flights.
  →  Contact [email protected]  

4. Partner with Us to Improve Your ROI 

• Tourism Data Hub: Leverage qualified leads from Destination BC’s investments in international marketing for up to 4x improved ROI.
  →  Contact: [email protected]   

• BC Content Hub: Access an enterprise-level DAM system for a fraction of the price, and pool your photos and videos alongside DBC’s and other tourism partners.
  →  Contact: [email protected]  
• Travel Trade Co-ops: We’re offering buy-in opportunities for 2026 that will pool our investments for greater impact.
  →  Contact [email protected] 
• Visiting Journalist Program: DMOs and tourism businesses in BC are eligible for support through our North America Visiting Journalist Program.
  →  Contact [email protected] 

5. Leverage Destination BC’s Global Reach 

• Participate in Destination BC’s #TravelTuesday social, web and email initiative, sharing photos and videos from industry across the province across our digital channels
  → Launching May 1. Sign up to the DBC Newsletter to be the first to receive submission details.  
• Shared Content Ecosystem: Submit your content to get amplified on DBC’s digital channels. Launching 2026.
  

6. Stay Connected

• Connect with your RDMO or ITBC to understand opportunities in your area.
• Connect with DBC: Follow us on LinkedIn and subscribe to our newsletter.
  
• Email [email protected] for a copy of the Marketing Strategy and Annual Plan.