Island on Two Wheels: How Sointula’s Bike Program Supports Sustainable Tourism

On the northern edge of Vancouver Island, the coastal community of Sointula, situated between Malcolm Island and Cormorant Island, has introduced a charming, people-first approach to tourism. With support from Destination BC’s Visitor Services Experience Enhancement Grant, this remote destination launched a bike rental and wayfinding initiative that’s changing the way visitors experience the islands. 

From free bikes named after local whales to custom-built bike racks crafted by a local welder, this project seamlessly entwines function with story. At its core lies a deep respect for place and a desire to preserve what makes this community different from any other.

Project Highlights

A coordinated effort launched across spring and summer 2024–2025 initiated several elements improving both accessibility and visitor engagement:

• Wayfinding signage was installed throughout the community, guiding visitors to local trails, heritage sites, and attractions.
• A fleet of 16 branded bikes was introduced, including 10 free-to-use pedal bikes and six electric bikes, each named after a local whale or orca. 
• A mobile visitor kiosk became a central hub for rentals and visitor information, offering a flexible, friendly point of contact. 
• The “Biking the Outer Islands” map was created with local partners to help cyclists bike across Malcolm and Cormorant Islands with ease.
• Locally welded bike racks were installed, combining functionality with island character.
• A public bike repair stand and additional racks improved cycling infrastructure for both residents and guests.
• QR codes on bikes linked to whale bios and marine conservation resources via mibike.ca. 

Why it Matters

Sointula’s new bike program invites visitors to slow down and experience the region more intentionally. Whether it’s stopping for coffee, chatting with locals, or learning about marine life while riding a whale-named bike, the initiative facilitates spontaneous moments of connection. 

At the same time, it stays true to the region’s low-impact ethos. While modernized with quality bikes and digital support, the program retains the authenticity and warmth that make Sointula so appealing. 

Impact 

The bike program has changed the way visitors connect with Sointula and the surrounding islands. Increased mobility has opened new avenues of discovery, while the whale-themed bikes have sparked curiosity and conversations. Local businesses have seen more foot traffic, and the program’s online visibility has helped travellers plan longer, more community-connected stays. 

Learnings

The program’s first season revealed the value of local collaboration and purposeful design. Also, a focus on in-person interaction over automation made the program more responsive and engaging. 

What’s Next

Heading into its second full season, the program continues to evolve. Expanded marketing—including postcards sent to Visitor Centres throughout the region—aims to raise awareness beyond the islands. An online request form now makes reserving e-bikes easier, and improved onboarding ensures kiosk staff can share both practical tips and local insights.

Stronger partnerships with conservation groups will enrich the program’s educational offerings, while new trail links and signage will further enhance the biking network. Through all these efforts, the goal remains to encourage visitors to stay longer, connect more authentically, and experience the islands in a way that feels personal and unforgettable.