Inclusive Marketing: Foundations & Practical Guidance
This recorded webinar introduces foundational concepts and practical considerations for inclusive marketing in the tourism sector.
Designed for destination marketers and industry partners, the session explores how marketing choices — including visuals, language, and storytelling — influence who sees themselves reflected and who feels a sense of belonging. The presenters share real‑world examples, common pitfalls to avoid, and practical ways to approach inclusion with intention, care, and context.
The webinar complements Destination BC’s inclusive marketing resources and is intended to support learning, reflection, and application over time — whether you are developing new campaigns or reviewing existing content.
Best for: Tourism marketers, content creators, DMOs/CDMOs, and partners looking to strengthen representation, authenticity, and inclusion in marketing and communications.
Last updated: May, 2026
