FIFA World Cup 2026™ Industry Call: Resources and Next Steps
Just 28 days before FIFA World Cup 2026™ kicks off in Vancouver, we hosted an update on our planning and industry resources, upcoming activations, and consumer marketing initiatives. From engaging Australian visitors to our Home Pitch activation at the FIFA Fan Festival, this session shared a look what’s ahead as British Columbia prepares to welcome the world.
Call highlights
The session provided an overview of Destination BC’s province-wide FIFA activities, including:
- Marketing and global campaigns, including Beautiful Seats 3.0 targeting key markets such as Australia and New Zealand
- Global media and PR efforts, featuring in-market activations and international media engagement
- Destination BC’s Home Pitch at the FIFA Fan Festival, a family-friendly activation with cultural programming and interactive experiences
- Training and industry resources to help businesses prepare for increased visitation
- Economic impact and evaluation planning, including measurement of visitor demand and long-term tourism benefits
Resources
- Watch the recording below or here: https://youtu.be/rz3Kp523gPE?si=Q7rjAcqy7Tm-Oijn
- Industry Training Resources
- BC Tourism FC Resource Hub
- Beautiful Seats
- Destination BC’s Travel Media Kit
- BC Business House
These resources include official information, planning tools, and guidance to help you prepare for visitors and maximize opportunities during the tournament.
Submit Your Events
Celebrations will take place across British Columbia, with events, watch parties, and activations happening in communities province-wide. We encourage you to promote your events and experiences by submitting them to Destination BC’s events page.
Submitting your events helps visitors discover what’s happening across BC during the tournament and amplifies your reach: List Your Festivals and Events, Now!
