Emergency Resources for BC’s Tourism Industry

Access emergency preparedness resources. Learn More

Home Pitch

Ever kick a ball above the clouds?

Visitors stepped into Home Pitch at FIFA Fan Festival™ Vancouver from June 11 – July 19, 2026 and experienced the game like never before. They dribbled a ball, scored a goal, or watched the action unfold around them. Immersive 360-degree screens and spatial sound surrounded the pitch, transforming mountain peaks, coastal horizons, and ancient forests into a living panorama of British Columbia.

FIFA Fan Festival™ Vancouver was a free, accessible Festival for all, from families to devoted football fans. Visitors could experience FIFA World Cup™ matches live on screens across the site, then keep the celebration going with live music and entertainment from Canadian and global artists throughout the grounds. Set within the historic PNE Grounds at Hastings Park, the FIFA Fan Festival™ Vancouver immersed you in football activations, elevated food and beverage offerings, and interactive experiences from commercial partners.

Destination BC’s Home Pitch was a large-scale, immersive activation at the FIFA Fan Festival, designed to inspire province-wide travel and connect fans with the diversity of British Columbia experiences.

Located in a prime, high-traffic area of the Fan Festival site—The Plaza, adjacent to the PNE Amphitheatre and Gate 10—Home Pitch was positioned to engage a significant share of attendees throughout the tournament.

With the FIFA Fan Festival expected to host up to 25,000 visitors per day, Home Pitch is designed to capture high visitor volume and convert in-market excitement into travel inspiration across BC.

At the core of Home Pitch was a 12,000 sq ft live activation featuring a fully playable, immersive five-a-side soccer pitch surrounded by 360° LED screens that simulated British Columbia’s iconic natural landscapes.

The experience invited visitors to play football within awe-inspiring environments—from coastal shorelines to alpine settings—bringing together the energy of the game with the beauty of the province.

Play Home Pitch | An Immersive Football Experience

The design integrated compelling storytelling using bold, curiosity-driven messaging such as “Ever kick a ball above the clouds?” and “Ever play in front of the roar of a waterfall?”, paired with large-scale, dynamic visuals.

The activation introduced visitors to BC’s new Iconic destination brands, using immersive visuals and storytelling to showcase the province’s regions, landscapes, and cultural experiences.

Visitors were welcomed into the experience by a dedicated welcome message from the Musqueam, Squamish and Tsleil-Waututh Nations, presented on a prominent large-scale display, anchoring the experience in place and acknowledging host territories.

Home Pitch goes beyond visual immersion and created a multi-sensory experience, combining evolving soundscapes with each environment—featuring authentic elements such as water, wind, and wildlife—to deepen engagement and emotional connection.

The space was designed for high-energy, continuous use throughout the day, with a rotating schedule that allows visitors to engage whether they are present for a few minutes or longer. Programming includes:

Drop-in play and mini matches
Skill and accuracy challenges
Scheduled programming blocks featuring partners and community groups

Following the on-pitch experience, visitors exited through the “Clubhouse”—a curated space that highlighted each region of BC through the lens of the Iconic Brands and encouraged further exploration across the province.

Destination BC Brand Ambassadors were presented to provide guidance, answer questions, and help visitors discover travel opportunities throughout BC.

Home Pitch was designed to act as a conversion point—turning tournament energy into broader travel interest and inspiring visitors to explore BC beyond the Host City both during and after their visit.

Home Pitch Experience

Visitors entered the heart of Home Pitch, a full-scale immersive football environment where a playable pitch sits inside a panoramic world of motion, light, and sound.

Daily activities kept the energy high and the experience immersive, offering a new way to feel the passion of the game alongside the unforgettable landscapes of BC.

Visitors came to play, cheer, explore, and feel right at home on the pitch.

Learn more about Home Pitch

Featured Programming

Home Pitch came alive through special guests from Host Nations, Indigenous communities, and the global football community, creating experiences that celebrate sport, culture, and connection.

For a full list of programming, please visit: https://www.supernaturalbc.com/homepitch/

Home Pitch was open the same hours the FIFA Fan Festival™ Vancouver; please click here for the festival’s schedule.

Getting to Home Pitch

Home Pitch was housed inside a massive 1,115-sq-m (12,000-sq-ft) tent at FIFA Fan Festival™ Vancouver, located at the city’s PNE fairgrounds.

With limited parking available, we recommended taking public transit, walking, biking, taking a taxi, ride-hailing, or carpooling to get to the festival site. Home Pitch was situated beside the brand new PNE Amphitheatre adjacent to Gate 10.

Learn more about how to get to FIFA Fan Festival™ Vancouver: https://www.vancouverfwc26.ca/know-before-you-go/getting-to-fifa-fan-festival

FIFA Fan Festival™ Map

Destination BC

Official Websites

Subscribe to our newsletter

© 2026 - Destination BC Corp. – All rights reserved. "Super, Natural British Columbia^®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.