Travel Media Coverage: April 2026

Destination BC has a well-developed program to work with travel media – journalists or outlets who specialize in telling travel and lifestyle stories – to create exposure for BC as a destination of choice. Travel media relations is an essential marketing channel to tell our brand story, build awareness, and encourage travellers to visit BC.

Here some stories from April 2026 and how Destination BC supported them:

We May Have Found the Best Place to Catch the Northern Lights!
Mia Gordon, The Weather Network
7.34M unique visits
https://www.theweathernetwork.com/en/news/science/earth-science/one-of-the-best-places-to-watch-the-northern-lights-northern-rockies-adventures-lodge

Destination BC supported Mia Gordon’s visit to Northern Rockies Adventures in March 2026 through the Visiting Journalist Program. The resulting feature highlights the Northern Rockies as one of British Columbia’s premier destinations for viewing the northern lights, showcasing the region’s dark skies, remote wilderness, and year-round adventure opportunities. The story helps position Northern BC as a compelling shoulder-season destination.

I’ve Been Camping All Over Western Canada. These Spots Took My Breath Away
Debbie Olsen, National Post
3.23M unique visits
https://nationalpost.com/travel/best-campgrounds-bc-and-alberta

This story resulted from a March 2026 request for information about standout camping destinations in Western Canada. The resulting coverage highlights British Columbia’s diverse outdoor experiences and scenic campgrounds, inspiring readers to explore the province’s natural landscapes.

Traces in the Valley: On the Japanese Canadian Legacy Trail
Diane Selkirk, Canadian Geographic
66.7K unique visits
https://canadiangeographic.ca/articles/traces-in-the-valley-on-the-japanese-canadian-legacy-trail/

Working in partnership with Kootenay Rockies Tourism, travel writer Diane Selkirk explored the Japanese Canadian Legacy Trail, which commemorates the experiences of Japanese Canadians who were forcibly displaced during the Second World War. The feature highlights the trail’s historical significance while showcasing the cultural and natural landscapes of the Slocan Valley.

9 Unique Places to Stay Where Your Adventure Can Help the Planet
Jen Murphy, Outside
3M unique visits
https://www.outsideonline.com/adventure-travel/destinations/best-sustainable-adventure-hotels-2026/

The Travel Media team supported this story through a fast-turnaround information request for sustainably minded accommodations. Working within a tight editorial deadline, the team provided recommendations and destination information that contributed to coverage highlighting British Columbia properties that combine adventure travel with environmental stewardship.

The Aussie Former Ski Instructor Now Running North America’s No. 1 Resort
Jim Darby, Traveller / Sydney Morning Herald
4.82M unique visits
https://www.smh.com.au/traveller/inspiration/the-aussie-former-ski-instructor-now-running-north-america-s-no-1-resort-20260311-p5o9fn.html

Destination BC hosted Nine Media Traveller ski writer Jim Darby on a media familiarization tour that included Whistler, Revelstoke, and Big White. The resulting profile explores leadership at Whistler Blackcomb while highlighting British Columbia’s world-class ski industry and mountain resort experiences for Australian audiences. The story also appeared in the Sydney Morning Herald.

Extra-Early Access, Then Skip the Lines: Whistler ‘Dawn Patrol’ Program
Morgan Tilton, GearJunkie
1.17M unique Visits
https://gearjunkie.com/winter/skiing/whistler-blackcomb-dawn-patrol-program

This feature resulted from a Destination BC-led group ski media trip to Whistler and Pemberton. The itinerary highlighted Whistler’s milestone anniversary season, new on-mountain experiences, Indigenous cultural programming, and backcountry ski touring opportunities. The resulting coverage showcases innovative winter experiences that reinforce British Columbia’s reputation as a world-class ski destination.

View the full April 2026 Coverage Report here: https://share.coveragebook.com/b/c0bf676542faa7ee