Destination BC Tourism Marketing Committee: Call for Applications 2027-2029 Term

Destination BC is seeking five representatives for its Tourism Marketing Committee (TMC). The TMC provides strategic advice to Destination BC’s Board and Executive team on tourism marketing and destination management priorities in British Columbia. Beginning January 1, 2027, the TMC requires representatives from the following tourism regions:

• 1 representative from the Cariboo Chilcotin Coast tourism region;
• 1 representative from the Northern BC tourism region;
• 1 representative from the Thompson Okanagan tourism region;
• 2 representatives from the Vancouver Coast & Mountains tourism region.

No new representatives for the Vancouver Island and Kootenay Rockies tourism regions are required for 2027.

The initial term of each appointment is three years, beginning January 1, 2027 and ending December 31, 2029, or otherwise as determined by Destination BC’s Board of Directors. Committee members may serve for one-, two-, or three-year terms, and may not serve for more than six years in total.

Destination BC encourages applications from individuals with a range of experiences and perspectives who are interested in helping shape the future of tourism in British Columbia.

Interested applicants should possess the following experience and skills, to complement those of the current members:

• Understanding of the tourism industry, its issues, trends and opportunities.
• Experience with destination marketing on a global, national, and/or provincial scale demonstrating a thorough understanding of the tourism industry.
• Experience with destination management with a focus on industry development/training, cooperative programming, sustainable tourism development, visitor management strategies, resident engagement, and familiarity with provincial, regional, or local destination development strategies.

Plus, at least one of the following, as an area of specific expertise:

• Sector knowledge, including Indigenous tourism, attraction development, investment expertise, or transportation.
• Experience in destination management with a particular focus on investment attraction, business development, or local co-operative programming.
• An owner, operator, or a senior leader in a tourism business based in BC.

All members are expected to represent the tourism industry from a provincial perspective, working collaboratively with others, for the benefit of tourism province-wide. Members will need to prioritize time for committee meetings and review of materials to contribute to Destination BC’s marketing and destination management objectives in a meaningful way.

Destination BC strives to ensure that the TMC is, collectively, a well-rounded committee comprised of the diverse cultures, ethnicities, gender identities, abilities, and perspectives present in British Columbia. Applicants are encouraged to highlight their experience supporting diversity, equity, inclusion and accessibility in a tourism context in their application.

Destination BC and regional representatives will evaluate qualified applicants and bring forward recommended nominations to Destination BC’s Board of Directors for consideration.

Members of the committee will have their travel expenses reimbursed to attend committee meetings. However, they will not be paid a per-diem with the exception of those who are not otherwise already compensated. Those who are not otherwise already compensated will receive remuneration via a daily rate in line with the Remuneration Guidelines that govern the remuneration and expense reimbursement payable to ministry and Crown agency board appointees.

More information about the TMC and its Terms of Reference can be found here. Visit our TMC webpage to learn more about existing members.

Application Process

Each application must include a completed application form, resumé, and any other supporting documents the applicant feels are relevant to the process. Applications are to be submitted in electronic form and must be received no later than 5:00 p.m. PT on September 29, 2026. Please submit your application here.