Travel Media Coverage: June 2026
Destination BC has a well-developed program to work with travel media – journalists or outlets who specialize in telling travel and lifestyle stories – to create exposure for BC as a destination of choice. Travel media relations is an essential marketing channel to tell our brand story, build awareness, and encourage travellers to visit BC.
Here are some stories from June 2026 and how Destination BC supported them:
This Hidden Canadian Valley Scored a Nod From UNESCO for Its World-Class Wines — Here’s How to Experience It
Todd Plummer, New York Post
35.1M unique visits
https://nypost.com/2026/06/29/lifestyle/exploring-canadas-okanagan-valley-wine-region
This feature spotlights the Okanagan Valley as a world-class wine and culinary destination, with a focus on Kelowna’s designation as Canada’s first UNESCO City of Gastronomy. Destination BC has developed a longstanding relationship with Todd Plummer through multiple hosted visits, tailored story pitches, and ongoing editorial support. The resulting coverage reaches a large U.S. audience and reinforces British Columbia’s growing reputation as a premier destination for food, wine, and agritourism experiences.
This Secluded Canadian Lodge Offers Helicopter Tours to Alpine Lakes, Whale Watching, and Epic Hiking
Jennifer Nied, Men’s Journal
9.91M unique visits
https://www.mensjournal.com/travel/clayoquot-wilderness-lodge-review
Destination BC supported Jennifer Nied’s participation in a Clayoquot Wilderness Lodge group familiarization tour in September 2025 through the Visiting Journalist Program. The resulting feature highlights the luxury wilderness retreat’s unique blend of adventure and comfort, including helicopter-accessed alpine experiences, whale watching, hiking, and immersive nature-based activities. The story showcases the diversity of experiences available on British Columbia’s coast and positions the province as a destination for high-value adventure travel.
Whistler Featured on Australia’s Sunrise During FIFA World Cup Coverage
Katie Brown, Sunrise (Channel 7 Australia)
38K audience
https://app.mediaportal.com/isentia/#/playnow/v2?id=R00134288262&channel=Channel%207&location=Australia&date=2026-06-16T07:09:37&program=Sunrise&item_id=1357632429&prospect_id=3683779775&is_video=true&keywords=Whistler&keywords=do&keywords=destination&keywords=things&keywords=tour&expiry=1813129777&signature=RTR9foa3CK93b8G3aJBEIqOe17p5j9bMQT63wimhlMaMYWY~CybbbXXuRt9RcuUDqIo67sswShYq9N~0mds5y~DOK5kv0GIZkkJ8xO6dejGEFUSYtGUc2Sol8CeHt6tSEXJhTz8~jfnzi6tTfNE5TKOOMDo5srLoRRF0q2wy4AmjN5faanTELuNikZDWTLe0wbfjQZpbIwCz0D5MpiVzUqZpU57MENBLi0vau-GEPJy7T5cF~yEx-kpNzmrPtqmYb~xZfbf400MGighg720UKgw0E0NF7GL7nI66UsEMNYDrzHV9j517ezIClMN10hiQNQ-JsztqespaMQoiwIDwQQ__
As part of Channel 7 Australia’s FIFA World Cup coverage, Sunrise correspondent Katie Brown broadcast live from Whistler Blackcomb, showcasing the destination to Australian viewers. During the segment, Brown highlighted Whistler’s mountain scenery, wildlife viewing opportunities, and wellness experiences, including a bear-viewing tour and a visit to Scandinave Spa. The enthusiastic coverage positioned Whistler as a must-visit destination for Australians travelling to Canada, with Brown encouraging viewers to add British Columbia to their bucket lists and describing the region as “simply stunning.” The segment provided valuable destination exposure in one of BC’s key international markets during a period of heightened interest in travel to Canada.
British Columbia Featured on Australia’s Today on Sunday
Today on Sunday (Channel 9 Australia)
47K audience
https://app.mediaportal.com/isentia/#/playnow/v2?id=R00134520742&channel=Channel%209&location=Australia&date=2026-06-21T08:53:18&program=Today%20on%20Sunday&item_id=1359875831&prospect_id=3690636410&is_video=true&keywords=Tours&keywords=Vancouver&keywords=Guide&expiry=1813567998&signature=1DL7s75WkGExYa6LlJDdXwALMo9OsvCtsyPqj2NK6sJ4wvVDXSZEDLozJZ8UfN-X8WOD~hI586gc56DFmk9VHGpGfcNf~CDJWIFEgZZNh9NoYcWIRpd7EBNxHV7QRVFn~SPrRxOq2oETDXjhuzvPXbrsGAK67zpNU9pdSuvuY0c26JcnL7IkGZMPNxKRgbU1G7GdrQQr11T1yym~ny~EbPPX~6pOqAWsF3iZIGinaJcU2brMjgkatR~In1ZnAvKOarSqORyZ6B6TtKJ1duJ5fATzhCRO64AdT1TraW8W-lBX4QzoRA3~Y~s9FpzfD6HaK-celq~SVo59oc9UwVNc6w__
As part of Channel 9 Australia’s coverage from British Columbia, Today on Sunday showcased a range of experiences across Vancouver, Squamish, and Victoria to Australian audiences. The segment highlighted Granville Island Public Market, including its local food offerings and artisan culture, while also featuring outdoor adventures in Squamish, attractions at Grouse Mountain, and a scenic seaplane journey to Victoria. Destination BC’s Maya Lange participated in an on-air interview, helping to position British Columbia as a diverse destination that combines urban experiences, culinary offerings, nature, and adventure. The coverage provided valuable exposure in the Australian market during a period of increased interest in travel to Canada during the FIFA World Cup.
World Cup Observation: Vancouver, The “Best Host City In North America”, Awaits Football Dividends
China News (CCTV)
9.56M Unique Visits
https://tv.cctv.com/2026/06/16/VIDERvfK0W2cMyS4PWx9FRfO260616.shtml
As part of CCTV’s FIFA World Cup coverage, Vancouver was featured in a segment examining the city’s role as a host destination and the opportunities the tournament presents for tourism and economic growth. The broadcast highlighted Vancouver’s international profile and visitor appeal, positioning the city as one of North America’s premier host destinations while exploring the anticipated tourism benefits associated with the FIFA World Cup 2026™. The coverage provided valuable exposure for British Columbia in China, one of the province’s key international markets.
View the full June 2026 Coverage Report here: https://share.coveragebook.com/b/0d680ed1a340aa22
