Applications for the Co-op Program Are Now Open 

Applications for the FY2027/28 Co-op Program are now open and due on November 1, 2026. Application forms for sectors and community consortiums are now available to download, in addition to new program guidelines for 2027/2028.

The Destination BC Co-operative Marketing Partnerships Program (Co-op Program) is an application-based program that provides co-operative consumer-focused marketing and promotion support to Community Consortiums (three or more communities) and Provincial Tourism Product/Experience Sector organizations in British Columbia.

The program is  designed to promote and facilitate deep collaboration. The Co-op Program encourages partnerships between sectors and communities to achieve common marketing goals and leverage funding to maximize marketing efforts.

The Co-op Program enables Community Consortiums and Provincial Tourism Product/ Experience Sector Organizations that share common marketing goals to access private and public funds and achieve greater marketing impact and revenue.

The Co-op Program was developed in 2015 based on recommendations from a cross-section of  tourism partners and Destination BC’s Tourism Marketing Committee — an industry-based advisory committee with representatives from all regions across BC. Input for the program was also provided by participants from over 20 community consultation sessions across the province.

Over the past 10 years, Destination BC’s Co-op program has experienced continuous growth and evolution, nurtured our strategic partnerships and fostered collaborative efforts in the tourism industry.

Applications must be received no later than 11:59 p.m. PT on November 1, 2026.