BC Ale Trail

BC Ale Trail | Destination BC

Telling the Story of Beer in British Columbia: The BC Ale Trail

Hear how the BC Ale Trail uses content marketing to tell the story of beer in British Columbia.

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Last updated: January, 2019

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BC’s Destination Brand Guidelines

Your guide to BC’s destination brand, which covers consumer insights, logo, photography, typography, colours, tone of voice, and the web tile. Learn about how to align your efforts with ours.
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Guide ~20 mins
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Digital & Social Media Marketing

How to Cross-Post Between Facebook and Instagram Using Meta Business Suite

Sharing your videos across Facebook Pages and with industry partners increases views and engagement. Now you can do this easily with Facebook crossposting.
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Article ~4 mins
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Digital & Social Media Marketing

Creating Content that Drives Action Along the Travel Path to Purchase

Producing content in the hopes that it will be seen isn’t enough. Explore how you can tailor your business’ content around key planning and booking phases along your customer’s Travel Path to Purchase.
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Guide ~20 mins
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