Module 5 – Digital Media & Advertising

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Module 5 – Digital Media & Advertising

“Digital advertising,” “paid advertising,” and “paid media” all refer to paid marketing tactics that target potential customers based on their interests, intent, or previous interactions with your business online. Paid media can take on many forms, including search ads, social media ads, display ads, influencer campaigns, YouTube ads, and more.

While organic marketing is an effective awareness tool, a paid marketing strategy can help move your audience along their customer journey – or Travel Path to Purchase – and ultimately drive conversions.

In this module, you will learn how paid advertising can drive customer action, the types of ads available, and how to optimize your digital advertising strategy to maximize your budget.

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IN THIS MODULE

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Module 5 – Understanding Paid Media Tactics on Google and Youtube

This article will explore the various paid tactics available to help you expand your reach, build engagement and exposure for your business, and generate leads.
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Article ~5 mins
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Module 5 – Understanding Paid Media Tactics on Social Media

This article will explore the various types of paid media tactics available on each social media platform to help you expand your reach, build engagement, and generate leads.
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Article
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ADDITIONAL LEARNING RESOURCES

How to set up your first Google Ads campaign

Discover how Google Ads works and how to create, set up and launch a campaign.
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Article ~2 mins
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Earn money from in-stream ads in your videos on Meta

Monetize video content and live videos with ads on Meta.
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Article ~ 5 mins
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Creating Content that Drives Action Along the Travel Path to Purchase

Producing content in the hopes that it will be seen isn’t enough. Explore how you can tailor your business’ content around key planning and booking phases along your customer’s Travel Path to Purchase.
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Guide ~20 mins
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Last updated: August, 2024

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