FIFA World Cup 26™

Your one-stop hub for all things tourism related to FIFA World Cup 26™ in British Columbia. Learn More

Telling the Story of Beer in British Columbia: The BC Ale Trail

Hear how the BC Ale Trail uses content marketing to tell the story of beer in British Columbia.

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Last updated: January, 2019

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Digital & Social Media Marketing

How to Cross-Post Between Facebook and Instagram Using Meta Business Suite

Cross-posting helps you reach more travellers with less effort. Learn how to share your content seamlessly across Facebook and Instagram using Meta’s tools.
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Article ~4 mins
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Digital & Social Media Marketing

Creating Content that Drives Action Along the Travel Path to Purchase

Producing content in the hopes that it will be seen isn’t enough. Explore how you can tailor your business’ content around key planning and booking phases along your customer’s Travel Path to Purchase.
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Guide ~20 mins
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BC's Destination Brand Resources

Introducing the Future of Tourism in BC

Destination BC is taking a new approach to marketing by integrating marketing and destination development and we want you to get involved. Watch this video to learn how we are expanding our brand family.
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