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BC Ale Trail

BC Ale Trail | Destination BC

Telling the Story of Beer in British Columbia: The BC Ale Trail

Hear how the BC Ale Trail uses content marketing to tell the story of beer in British Columbia.

About This Case Study, Video Learning Type: Case Study, Video
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The Super, Natural British Columbia® Brand

BC’s Destination Brand Guidelines

Your guide to BC’s destination brand, which covers consumer insights, logo, photography, typography, colours, tone of voice, and the web tile. Learn about how to align your efforts with ours.
Guide ~20 minutes
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Social Media Marketing

Facebook Crossposting 101: Share Your Video

Sharing your videos across Facebook Pages and with industry partners increases views and engagement. Now you can do this easily with Facebook crossposting.
Article ~ 5 minutes
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Digital Marketing

The Power of Story

“Storytelling” has long been a marketing buzzword. But what, exactly, is a story?
Article ~3 minutes
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