Vancouver | Tanya Goehring
The Essential Guide on How to Conduct Tourism Research
This guide is intended to help BC tourism suppliers conduct tourism research to strengthen and grow their businesses. It includes information on what tourism research is and why it’s necessary, what the research process entails, how to access secondary research, and how to conduct primary research. It also provides advice on data compilation and analysis, collaborative research partnerships, and research projects with consultants.
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Applying Insights
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Information Overload: Cutting Through Digital Analytics to Get to the Numbers That Matter Most
Digital tools make it possible to measure an unimaginable amount of behavior. How can a marketer sort through the data to get to what’s meaningful for business?
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