Georgia Street, Downtown Vancouver (can see the Rosewood Hotel Georgia, Fairmont Hotel Vancouver and Shangri-La Hotel)

Vancouver | Tanya Goehring

The Essential Guide on How to Conduct Tourism Research

This guide is intended to help BC tourism suppliers conduct tourism research to strengthen and grow their businesses. It includes information on what tourism research is and why it’s necessary, what the research process entails, how to access secondary research, and how to conduct primary research. It also provides advice on data compilation and analysis, collaborative research partnerships, and research projects with consultants.

About This Guide Reading time: ~2 hrs Learning Type: Guide Download PDF

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Applying Insights

Information Overload: Cutting Through Digital Analytics to Get to the Numbers That Matter Most

Digital tools make it possible to measure an unimaginable amount of behavior. How can a marketer sort through the data to get to what’s meaningful for business?
Article ~5 minutes
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Applying Insights

Introduction to the Net Promoter Score®

The Net Promoter Score® measures customer experience and can be an indicator for business growth. Get started with NPS with this practical introduction.
Guide ~10 minutes
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