Tourism Investment Attraction Community Guide
This series of modules is designed to help communities prepare for, attract, and manage tourism investment. It’s a practical resource for economic development officers, tourism professionals, Indigenous and local leaders, and community planners.
In this series
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Chapter 0
Module 1: Introduction to Tourism Investment Attraction
This introductory module kicks of the guide by explaining how tourism investment works and why it matters to communities. To compete effectively, communities need to understand how tourism investment functions.
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Chapter 1
Module 2: Tourism Investment Readiness
This module provides practical tools and guidance to help communities assess and improve their readiness to attract tourism investment, including a self-assessment tool.
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Chapter 3
Module 3: Selling Your Destination and Tracking Success
Now that you’ve assessed your readiness for tourism investment and developed the right tools, this module details the next step: actively promoting your community to tourism investors.
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Chapter 4
Global Success Stories
This section of the guide highlights examples of successful tourism investment from communities around the world. Each case study shows how communities have addressed challenges, built on local strengths, and worked with partners to attract and sustain tourism investment.
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Chapter 5
Tourism and Investment Attraction Resources
The final section of the guide lists organizations, programs, and tools that support tourism and investment attraction. These resources provide funding, data, planning tools, training, and partnership support.
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Chapter 6
Tourism Investment Attraction Guide – Full Downloadable PDF
Access a full PDF version of the Tourism Investment Attraction Guide that provides even more depth of content than the online modules.
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