After its rolling start on September 1, on September 14, Destination BC fully launched The BC Effect: the latest domestic seasonal marketing campaign encouraging British Columbia and Alberta residents to explore BC this fall by highlighting seasonal experiences that are abundant throughout the province.
Running now until November 10, the campaign is designed to motivate travellers to plan and book a 3+ night fall trip in BC, enticing visitors with the healing and restorative powers of nature in BC. First introduced globally in 2019, The BC Effect global brand platform has been reimagined for the current landscape and audiences nearby, tapping into the notion that by exploring more of British Columbia, one can become closer to nature and in turn, closer to one’s true self: happier, healthier, and less stressed.
Supporting this idea, the campaign highlights key experiences that align with the audience’s fall travel motivators, including:
Leveraging an array of tactics across traditional and digital media, with support from owned channels, the campaign both inspires visitors and helps them to action that inspiration through trip planning tools, travel offers, direct business referrals and information on what people need to know before they go, all available at exploreBC.com.
To support BC’s tourism industry and help partners align with these marketing efforts, Destination BC is also offering a campaign partner toolkit that includes messaging suggestions and discounted media rates for tourism partners across the province.
Visitors can share photos and videos of their BC travels on social media using the hashtag #exploreBC.
Subscribe to our newsletter