• Newsletter
  • News & Events
  • Careers
  • Contact Us
Destination British Columbia logo
  • COVID-19
    • Overview
    • Destination BC Response
    • Provincial Response
    • Federal Response
    • Industry Resources
    • Tourism Industry COVID-19 Safety Plans
    • Travel & Transportation
    • Tourism FAQs
  • Who We Are
    • The Power of Tourism
    • Overview
    • Provincial Government of BC
    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Regional, Community & Industry
      Partners
      • Industry Partners
      • Community Partners
      • Indigenous Tourism
    • Vancouver, Coast & Mountains
    • Corporate Documents
  • What We Do
    • Overview
    • BC's Destination Brand
      • Tools and Image Bank
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Influencer Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Invest in Iconics
    • Destination Management
      • Destination Development
      • Accessibility
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Other Funding Sources
  • Learning Centre
    • Overview
    • Experience Development
    • Digital Marketing
    • Social Media Marketing
    • Travel Trade & Travel Media
    • Applying Insights
    • BC's Destination Brand Resources
    • Accessible Tourism
    • Safety & Emergency Preparedness
  • Research & Insights
    • Overview
    • COVID-19 Research & Insights
    • Industry Performance
    • Regional Research
    • Market Research
    • Activity Research
    • Research Tools & Methods
  • COVID-19
    • Overview
    • Destination BC Response
    • Provincial Response
    • Federal Response
    • Industry Resources
    • Tourism Industry COVID-19 Safety Plans
    • Travel & Transportation
    • Tourism FAQs
  • Who We Are
    • The Power of Tourism
    • Overview
    • Provincial Government of BC
    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Regional, Community & Industry
      Partners
      • Industry Partners
      • Community Partners
      • Indigenous Tourism
    • Vancouver, Coast & Mountains
    • Corporate Documents
  • What We Do
    • Overview
    • BC's Destination Brand
      • Tools and Image Bank
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Influencer Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Invest in Iconics
    • Destination Management
      • Destination Development
      • Accessibility
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Other Funding Sources
  • Learning Centre
    • Overview
    • Experience Development
    • Digital Marketing
    • Social Media Marketing
    • Travel Trade & Travel Media
    • Applying Insights
    • BC's Destination Brand Resources
    • Accessible Tourism
    • Safety & Emergency Preparedness
  • Research & Insights
    • Overview
    • COVID-19 Research & Insights
    • Industry Performance
    • Regional Research
    • Market Research
    • Activity Research
    • Research Tools & Methods
  • Newsletter
  • News & Events
  • Careers
  • Contact Us
  • Home
  • |
  • Campbell River Pivots to Respond to COVID-19

Campbell River Pivots to Respond to COVID-19

Share
LinkedIn Twitter Email Print
Posted on March 9, 2021

 

 

Co-op marketing partnerships program recipient, the #MeetourNeighbours Regional Strathcona partnership, is made up of Campbell River-area communities that have come together to form a group to promote travel to the region, led by Destination Campbell River, with partners the village of Sayward, the village of Tahsis, the village of Zeballos, and the village of Gold River. With the sudden onset of the COVID-19 pandemic, the #MeetourNeighbours partnership responded to follow provincial health mandates, and to keep their residents and travellers safe.

Firstly, they considered timing, and how some communities would not be able to welcome visitors until late in the summer, and adjusted their plans to follow the restrictions. On their new Campbell River Collection app, they shared safety messaging, were able to feature more outdoor stakeholders and those that could quickly adapt to the new protocols.

They reviewed their photography and video assets, understanding that many would need to be reshot to better reflect the pandemic-related experiences on offer, and to ensure they showcased social distancing. Their team continued to work with local content creators throughout Summer and Fall 2020 to re-shoot their key experiences, enjoyed in new pandemic-friendly ways.

Their team also worked with four local ambassadors to create and re-cut existing content, like this regional promotional video, which reflected the current health protocols, and encouraged local exploration.

Lastly, the team also updated the content on their website, sharing virtual visitor centre information, and details on how to safely visit Campbell River.

 

 

Destination BC

  • Careers
  • Contact Us
  • News & Events
  • Corporate Documents
  • Site Map
  • Legal & Privacy Policy

Official Websites

HelloBC.com

Be inspired to start planning your BC Vacation.

Travel Media

Information for journalists, editors and broadcasters.

Tourism Business Portal

Online, self-service business listings system for tourism industry.


Follow Us:

Subscribe to our newsletter

Subscribe
Destination British Columbia logo
© 2021 - Destination BC Corp. – All rights reserved. "Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.