As a major initiative this winter season, our China team has been collaborating with Nanshan Ski Resort, the top ski resort in the Beijing area, working on rebranding the Nanshan Ski Café as the BC Canada Ski Café.
The Café opened in early December 2022 and has received significant ski traffic since launching! On January 14, our China team hosted a two-hour livestream program in Nanshan, touring the café and exploring the ski slope followed by an indoor talk show led by our China in-market representative, Jodie Hu, along with X-Fox (the top Chinese ski/ snowboard pro and CMH agent in China), and Melody Xu (Nanshan Marketing Director).
The livestream primarily focused on BC ski resorts, CMH heli-ski experiences and BC ski trip itineraries.
The program was livestreamed by six accounts over WeChat Channels, Weibo and Ctrip, receiving 110K views and 61K comments/likes.
Watch the full livestream online event, here.
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