As part of Destination BC’s 2023 marketing cooperation with Qyer.com, DBC China and Qyer.com jointly hosted an event in Beijing on June 18, 2023, promoting sustainable travel in BC. 40+ selected consumers and trade media attended the event, which included a destination presentation by Destination BC China market manager, Jodie Hu; an influencer’s walk-through of a sustainable BC trip itinerary; and, a panel discussion session led by World Wildlife Fund (WWF). The event has garnered high follow-up interest from participants.
Qyer.com is China’s leading outbound travel community, who has been working with WWF over the past ten years to promote responsible travel and wildlife protection. Last year, their survey showed that more than 70% of Qyer users are aware of sustainable travel, with 47% willing to pay for travel experiences that support this.
Destination BC has continued to work with community and regional Destination Management Organizations (DMOs) to identify BC tourism experiences that promote sustainable practices, which are then featured in travel trade and media efforts such as these.
Subscribe to our newsletter