Destination BC’s 2021-2023 Global Marketing Strategy and 2021 Plan

Destination BC is pleased to share our 2021-2023 Global Marketing Strategy and 2021 Plan. To request a copy, please email Marketing.Plan@destinationbc.ca. We are limiting the distribution of this document to BC tourism businesses and BC destination marketing organizations only, as it contains proprietary information.

In addition, Destination BC is pleased to provide updated Market Summaries which include country-by-country market profiles with travel size, per trip spend, key activities, and travel groups, available here.