As part of Destination BC’s winter media partnership with Destination Canada and Sanlian, China’s leading lifestyle media platform, Destination BC China manager, Jodie Hu, attended a livestreaming talk show in Beijing on September 25. The show was called “Feeling the Natural Force in Canada” and focused on Canada and BC winter tourism experiences such as skiing, rainforests and northern lights. With a vast vineyard outside of the studio as the backdrop, Hu had an engaging talk with three distinguished guests: Xi Zhinong, China’s top wildlife photographer, Miao Wei, a writer who was in BC reporting the 2010 Winter Olympics and Li Wei, General Manager of the Sanlian publication.
The 90 minute show was livestreamed on the Sanlian Weibo platform, attracting 744,000 views and lots of positive comments. More activities will be coming this fall including an offline bookstore window display, social posts and Canada customized bookmarks. As the only provincial partner, BC’s exposure will be the major focus through the campaign. Leveraging the multiple media platforms owned by Sanlian with 35 million active followers and 3 million daily page views on social channels, this partnership will help raise awareness of Canada and BC’s premium winter experiences.
Jodie Hu attends the “Feeling the Natural Force in Canada” livestream
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