Travel media relations is an essential marketing channel to tell our brand story, build awareness, and encourage travellers to visit BC. Here are a few things Destination BC has been working on in the travel media relations arena over the last couple of months.
New York Media Event
In September, we cohosted a BC themed lunch with Destination Canada for Conde Nast editors, including GQ, Self, Conde Nast Traveller, and Bon Appetit. Our goal was to bring the BC Effect to New York, using storytelling and videos to bring our beautiful province to life. Our lunch featured delicious food, prepared in the Bon Appetit test kitchen by Chef Nick Nutting of Tofino’s Wolf and Fog. The Oliver Osoyoos Winery Association also provided our guests with a selection of wines from the region. In addition to our lunch event, we also joined Destination Canada at desk side meetings with some of New York’s top media.
In the lead-up to September it was all hands on deck for Travel Classics. We partnered with Tourism Whistler to host this prestigious media marketplace attended by some of North America’s top freelance writers and editors. A few of the highlights included:
Hosting this conference will generate media coverage for the next several years, and it has already resulted in stories in the NY Times and Chicago Tribune.
In addition to these events, and many more, here are just a few of the media outlets Destination BC recently assisted or hosted: Departures, Travel + Leisure, USA Today, Global BC, City Line, WestJet Magazine, Food & Wine, Sunset Magazine, BC Magazine, AAA Journeys Magazine, Monocle, Outside Online, Matador.
Here are some examples of recent coverage:
Houston Chronicle https://blog.chron.com/storystudio/destinations-western-canada/
San Francisco Chronicle https://blog.sfgate.com/storystudio/destinations-western-canada/
Best Health Magazine https://www.besthealthmag.ca/best-you/wellness/osoyoos-wineries/
Foodism Magazine https://foodism.to/magazine/ (p50-55)
More Time to Travel https://www.moretimetotravel.com/fraser-valley/
Traveller (Australia) https://www.traveller.com.au/traveller-10-great-kayaking-cities-h1ir0f
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