Media Hype for BC in Australia

Destination BC’s overseas team in Australia recently aligned with the Find Yourself Here campaign, arranging for tier one journalists to experience the BC Effect by visiting BC through a visiting journalist program (VJP) with flight support from Destination Canada. The VJP resulted in exceptional coverage for the province! Initial coverage from the VJP was released in July 2022 when Q Weekender published a double page print spread on the Kootenay Rockies. Read the print story here: Q Weekender Article