Destination BC invites you to join an upcoming industry call for a key update on planning, activations, and marketing initiatives for FIFA World Cup 26™ in Vancouver.
As one of the host cities, Vancouver will play a prominent role in this once-in-a-generation event. This call will bring together key partners leading the charge, including the Vancouver Host Committee, the Ministry of Tourism, Arts, Culture and Sport, and Destination BC, to share insights on milestones, activations, and opportunities ahead.
The session will also provide an overview of Destination BC’s consumer-facing activities planned in the lead-up to and during the tournament, helping ensure BC is positioned to welcome the world and benefit from it.
Topic: FIFA World Cup 26™ Tourism Industry Update
Date: June 18, 2025 at 9:30am (PDT)
Location: Online (Webinar link to be provided upon registration)
Register Now: https://www.eventbrite.ca/e/fifa-world-cup-26tm-tourism-update-tickets-1397269945019?aff=oddtdtcreator
Jessie Adcock, Lead, FIFA World Cup 2026 Vancouver Host Committee
Maya Lange, Vice President, Global Marketing, Destination BC
Lisa Pilling, Project Director, Tourism Renewal Branch, Ministry of Tourism, Arts, Culture and Sport
Current planning status and milestone timeline for FIFA World Cup 26™ in Vancouver
Opportunities for community and business engagement
Upcoming promotional activities from Destination BC to attract global audiences
How the tourism sector can prepare for and leverage this global event
This is a valuable opportunity for tourism industry stakeholders, including DMOs, operators, and municipal leaders, to hear firsthand how FIFA World Cup 26™ will shape visitor experiences and drive economic benefit in BC.
Don’t miss this important update. Register now to secure your spot: https://www.eventbrite.ca/e/fifa-world-cup-26tm-tourism-update-tickets-1397269945019?aff=oddtdtcreator
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