During Tourism Week 2019 the Thompson Okanagan Tourism Association and Cariboo Chilcotin Coast Tourism Association signed a Memorandum of Understanding (MOU) for BC’s Gold Rush Trail. The signing took place at the Tourism Showcase in Victoria on May 28, establishing a coordinated and collaborative approach in promoting growth and awareness of this historically-rich area of British Columbia.
The Gold Rush Trail follows the path of prospectors who came in search of adventure and wealth, in the form of gold, to this 1,900 km voyage of spectacular natural beauty. The Trail starts in New Westminster and winds its way north to Barkerville, where the Barkerville Historic Town recounts the past in a recreated 1860s boomtown. Though only a handful of the early gold seekers struck it rich finding the precious metal, many of these early pioneers helped to build roads, railways and bridges and establish the great cattle ranches and timber enterprises in British Columbia’s early history.
Throughout the area, the spirit of adventure remains, with outdoor activities around every corner. The clearly defined partnership will bring to light these exceptional experiences and tap into the true potential of the Gold Rush Trail, while also communicating its value to tourism stakeholders, policy makers, leaders and organizations. Enhancing and expanding the Gold Rush Trail will cast focus on supporting communities, individual entrepreneurs, and Indigenous tourism growth along the corridor.
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