You’re Invited: Destination BC Industry Call – Fall Industry Update, October 1

Tourism partners across British Columbia are invited to a fall industry update from Destination BC on Thursday, October 1, from 10-11 a.m. (PT). This one-hour session brings together the latest news from across our program areas, along with a look at the supports available to industry heading into the end of the year. It’s a chance to catch up on where tourism stands, see what’s ahead, and connect the dots across marketing, market development, and destination management. Register now.

What we’ll cover

• CEO update: current tourism performance and forecasts for the rest of the year.
• Marketing updates: a World Cup wrap-up and a look at recovery marketing efforts.
• Market development updates: a China market spotlight and new programs to support industry.
• Destination management updates: the DEIA Framework, new learning resources, and the 2027/28 Co-op Marketing intake.
• Iconics update: pilot projects and emerging success stories from growing the Iconic areas and routes.

Save your spot

Whether you’re a longtime partner or new to the tourism sector, this update is a practical way to stay informed and see how the pieces connect. We hope you’ll join us. Register now