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Who We Are
Overview
Provincial Government of BC
Board Of Directors
Executive Leadership
Tourism Marketing Committee
Regional, Community & Industry
Partners
Industry Partners
Community Partners
Indigenous Tourism
Vancouver, Coast & Mountains
Industry Support Areas
Meet the Team
Events
Regional Maps
Stay Connected
Corporate Documents
The Power of Tourism
What We Do
Overview
BC’s Destination Brand
Tools and Image Bank
Marketing
Consumer Marketing
Content Marketing
Social Media Marketing
Influencer Marketing
Travel Trade
Travel Media
Our Markets
Destination Management
Destination Development
Planning Area Look Up Tool
Emergency Preparedness
Industry Development
Visitor Services
Funding Sources
Co-op Marketing
Municipal & Regional District Tax
Program (MRDT)
Program Requirements & Application
Procedure
Annual Reporting Requirements
Forms
External Funding Sources
Strategic Approach
Overview
Corporate Strategy
Our 2023-2025 Corporate Strategy
Engagement and Input
Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
Where We Will Focus
How We Will Succeed: Our Strategic Levers
Summary of Key Strategic Shifts
Alignment to Government Strategies
Marketing Strategy
Invest in Iconics Strategy
Strategy Overview
Timelines and Engagement
Place Branding
Destination Development
Frequently Asked Questions
Diversity, Equity, Inclusion, and Accessibility
Learning Centre
Overview
Experience Development
Digital Marketing
Social Media Marketing
Travel Trade & Travel Media
Applying Insights
BC's Destination Brand Resources
Accessible Tourism
Safety & Emergency Preparedness
Research & Insights
Overview
Industry Performance
Regional Research
Market Research
Activity Research
Resident Research
Research Tools & Methods
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Value of Tourism
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Value of Tourism
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Value of Tourism – 10 Year Trend Data Tables: 2011-2021
March 2023
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Size: 185 kb
2021 Value of Tourism Snapshot
February 2023
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Size: 360 kb
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