The Explore BC campaign encourages British Columbians to explore their own province, and share their BC travel experiences with the world through the #ExploreBC hashtag.
The campaign is primarily aimed at motivating shoulder season travel, and travel to lesser known destinations in high season.
The Explore BC campaign also proudly supports BC Wine Month in April and the ‘Buy BC: Eat, Drink, Local’ initiative.
The campaign utilises a combination of digital and traditional media to reach British Columbians, including a spring TV partnership with Global TV and social media advertising. The partnership with Global TV helps us reach a broad audience through:
FREE point-of-sale materials are also available to industry to display and distribute to BC residents and visitors. The point-of-sale kits help encourage the use of the #ExploreBC hashtag. There are four kit sizes: extra-small, small, medium, and large. The kits include postcards, stickers, and a #ExploreBC window decal. Order your free kit.
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