The Explore BC campaign encourages British Columbians to explore their own province, and share their BC travel experiences with the world through the #ExploreBC hashtag.
The campaign is aimed at motivating British Columbia and Alberta residents to travel within BC during the spring and fall shoulder seasons by highlighting unique seasonal experiences that align with key travel motivators.
The campaign takes an integrated approach to content distribution across paid, owned, and earned channels in order to effectively reach target audiences. For paid media, a combination of traditional and digital media are leveraged to inspire travel planning and help drive leads to tourism business websites.
For spring 2022, Destination BC’s campaign, “Let’s Do Something Together in BC”, will be in market from March 1 to May 27, with a creative concept that taps into the universal human need to experience new things and connect with others.
FREE point-of-sale materials (postcards) are also available to industry to display and distribute to BC residents and visitors. The postcards help encourage the use of the #ExploreBC hashtag and are available in four kit sizes: extra-small, small, medium, and large. Order your free kit.
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