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Applying Insights

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Thompson Okanagan | Grant Harder

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Use research and analytics to gain insights into your visitors, to create relevance in your marketing and experience activities, and to measure results.

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Getting Started with Google Analytics and Social Media Metrics

Use Google Analytics to learn the terminology and the possibilities these insights can offer.
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Article ~8 mins
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Using Google Analytics to Understand Your Audience

Market in meaningful and compelling ways by exploring how Google Analytics can help you understand who your visitors are.
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Article ~10 mins
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How to Measure NPS® in BC Communities

Is your community considering tracking Net Promoter Score®? Destination BC has prepared this research framework as a consistent guide for communities.
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Guide ~10 mins
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Introduction to the Net Promoter Score®

The Net Promoter Score® measures customer experience and can be an indicator for business growth. Get started with NPS with this practical introduction.
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Guide ~10 mins
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The Essential Guide on How to Conduct Tourism Research

Considering a new product? Want to learn more about your customers? This guide can help tourism suppliers answer these questions and more through research.
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Guide ~2 hrs
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