Social Media Marketing

Canoeists at Nuk Tessli Wilderness Experience with view of the Coast Mountains (Monarch Range), Whitton Lake, BC.

Cariboo Chilcotin Coast | Kari Medig

Build your reputation and amplify your word-of-mouth marketing campaigns on social media.

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Pinterest 101

You may think of Pinterest as the place to go for wedding and cooking ideas, but it's so much more than that. Brush up on the basics and discover what every business owner needs to know about the platform.

Article ~12 mins

How To Use a Content Calendar

Content planning is critical to the success of executing your marketing plan. With several digital platforms to manage, this content calendar template will help to keep you on track.

Tool, Video ~12 mins Video

Think Like a Photographer – How to Curate Great UGC

As a business, you can harness User-Generated Content (UGC) - the content created by others - to help tell your story in an authentic and trustworthy way. Explore how to best curate visual UGC for your business – by thinking like a photographer.

Article ~6 mins

Stories, Reels, Guides, and IGTV: How to Take Advantage of IG’s New Formats

Taking advantage of IG’s various dynamic and interactive features can help you get your business in front of more people. This article will explore each of these to help you find the one(s) that make the most sense for your business.

Article ~15 mins

3 Reasons Your Business Needs a Content Calendar

With so many platforms and channels for your business to consider and manage, it’s tricky to keep track of all the moving parts. Here are three reasons to start using a content calendar today.

Article ~ 6 mins

Destination BC Partner Content Checklist

Hundreds of pieces of content are created and curated across British Columbia’s tourism partner network every day. Use this content checklist to improve the likelihood of your content being shared by Destination BC and other partners.

Article ~3 mins

5 Ways to Extend Your Influencer Partnerships

Working with social media influencers is a powerful way to create content and engage with a targeted audience, but other than having them post about their experience at your business or destination, what else can you do to leverage this partnership?

Article ~8 mins

Issues Management for Social Media

Tips to help you handle tough conversations online.

Article ~5 mins

7 Ways to Engage your Audience on Social

Best practices for communicating, connecting with and inspiring your social media community.

Article ~8 mins

Capturing Mobile Video Tips and Tricks

Suggestions and best practices for creating compelling, engaging videos on your smartphone.

Facebook + Instagram for Travel: Building a Strong Foundation

Recorded in June 2020 as part of our Road to Recovery Webinar Series, we partnered with Facebook to learn how to best leverage the Facebook Family of Apps to build a presence for your business, connect with your community and communicate with your customers. Facebook shares best practices for creating a page, selling products/gift cards, the best formats/tools to communicate different types of messages, and how to establish a dialogue with consumers to both show care and address questions.

The Power of UGC – Developing and Curating Content

User-generated content (UGC) encompasses content posted by unpaid contributors to online platforms. These assets are generally regarded as trustworthy, truthful and authentic since they are created without agenda.

Article ~8 mins

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