Safety & Emergency Preparedness
Vancouver | Alex Strohl
Plan, prepare, and respond to unexpected emergencies as they arise. Access COVID-19 recovery tools and resources.
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Crisis Communication Planning for BC Tourism Organizations
Designed for Destination Management or Marketing Organizations, Visitor Centres, and Provincial Experience Sector Associations , this free, two-day series will coach participants through a step-by-step approach to prepare to respond to any of the unknowns in the seasons ahead.
Workshop
Managing Expectations and Reputation through Effective Communication
Recorded in May 2020 as part of our Road to Recovery Webinar Series, this session explores how the needs and expectations of travellers have changed following COVID-19, and looks at best practices in communications, communicating new policies, and aligning your messaging with legitimate sources
Video
~52 mins
Using Social Media to Support Reopening
Recorded in May 2020 as part of our Road to Recovery Webinar Series, this session looks at the role of social media, how COVID-19 has changed online usage, and provides great examples to show what you can do today on social media to engage with your communities.
Video
~57 mins
Building a Digital Marketing Strategy for Re-opening
Recorded in May 2020 as part of our Road to Recovery Webinar Series, this session dives straight into the goals and objectives of building a winning digital marketing strategy for your tourism business, and then moves on to the resources and efforts needed to accomplish them to position your business for recovery.
Video
~53 mins
ExploreBC…Virtually
Recorded in June 2020 as part of our Road to Recovery Webinar Series, this session explores different types of virtual experiences, looks at some great examples, and gives you an action plan to get started bringing the sights and sounds of your experience, attraction, or destination to engage visitors online and encourage them to book with you.
Video
~1 hr
SEO in Uncertain Times: How it can Help Recovery Efforts
Recorded in June 2020 as part of our Road to Recovery Webinar Series, this session explores how real individuals are searching for travel-related experiences today, how search trend data can help you create fresh content and tactics to optimize your local search listings content to support your marketing recovery efforts.
Video
~44 mins
Facebook + Instagram for Travel: Building a Strong Foundation
Recorded in June 2020 as part of our Road to Recovery Webinar Series, we partnered with Facebook to learn how to best leverage the Facebook Family of Apps to build a presence for your business, connect with your community and communicate with your customers. Facebook shares best practices for creating a page, selling products/gift cards, the best formats/tools to communicate different types of messages, and how to establish a dialogue with consumers to both show care and address questions.
Video
~1 hr
6 Communication Strategies to Build Traveller Trust and Confidence on the Road to Recovery
As more businesses reopen and travel resumes, effective communication will play a critical role in the recovery of the BC tourism industry. Here are six ways to reassure travellers and give them the confidence to book.
Article
~5 mins
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