Working with Travel Media
Travel media relations is an essential marketing channel to tell our brand story, build awareness and encourage travellers to visit BC.
Before working with travel media, it’s important to understand the format of different media types, their preferred method of researching a story and how to evaluate the potential audience and reach that a journalist or influencer has.
This guide will help you to prepare your destination or tourism business to engage with travel media to tell your story, while outlining both the benefits and the potential pitfalls.
Last updated: March, 2025
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