Emergency Resources for BC’s Tourism Industry

Access emergency preparedness resources. Learn More

Brand Strategy Overview: Rainforest to Rockies

A one-page overview of the Rainforest to Rockies Brand Strategy including positioning statement, storytelling pillars and brand identity.

Article icon About This Tool Format: Tool Document Size: 3 MB Download PDF

Last updated: September 2025

Continue Learning

View All Resources
BC's Destination Brand Resources

Introducing Rainforest to Rockies: Industry Video

Watch the brand elements come to life for Rainforest to Rockies, a new destination brand in the Super Natural British Columbia brand family.
Video play button icon
Video 1:27 Video
Learn More
BC's Destination Brand Resources

Introducing the Future of Tourism in BC

Destination BC is taking a new approach to marketing by integrating marketing and destination development and we want you to get involved. Watch this video to learn how we are expanding our brand family.
Video play button icon
Video 4:10 Video
Learn More

Destination BC

Official Websites

Spirit Bear

SuperNaturalBC.com

Be inspired to start planning your BC Vacation.
B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

Travel Media

Information for journalists, editors and broadcasters.

Travel Trade

Tools, resources and contacts to assist you in promoting BC.
red truck in a vineyard

Tourism Business Portal

Online, self-service business listings system for tourism industry.

Follow Us:

Youtube Linkedin

Subscribe to our newsletter

Subscribe
© 2026 - Destination BC Corp. – All rights reserved. "Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.